This client’s goal was simple – a higher ROI than 3.0x and overall brand awareness. During this project I setup their Google Adwords, Facebook Marketing, and Bing Ad accounts. Utilizing multiple current growth strategies + API behavioral integration (my own patented system), I built their search and display ads with a simple goal in mind, get the right ad in front of the right person at the right time. Then, after the necessary time to identify the high-converting ads/copies, I re-optimized and developed re-targeting campaigns based on those metrics. The result of the project continues to maintain a 3.0-6.2x ROI, which considering their explosive growth due to this advertising, is simply a good thing haha.